Inspired by the candy’s origins and the Mars rover, this campaign takes Sour Patch Kids off the shelves and into space. In the summer of 2021, they were abducted by Martians and taken to live on Mars. Instagram posts, posters, shelf wobblers, and TV commercials warned sour and sweet candy lovers that the kids were missing. But don’t worry! Those Sour Patch Kids caused too much mischief on Mars and returned with some fun new surprises for their fans.
