Reading has the potential to inspire, comfort, or carry you to faraway lands filled with wonder. Barnes & Noble’s Reading is Believing campaign, reminds us what a book can mean to a child in need. This season, they join them and help spread the magic of reading by participating in the annual Holiday Book Drive. The joys of reading are captured in this holiday campaign through the integration of print, social media, and projection mapping media. Co-created with Rachel Conville.