Underwater Music Festival

This annual event has divers and snorkelers enjoying music with the fishes. The Lower Keys Chamber of Commerce is spreading awareness for reef conservation through the festival. The microsite allows people to learn more about the Underwater Music Festival and how to participate. The Lower Keys Chamber of Commerce also reaches out in a new transit campaign. Out-of-home media invites airport travelers to join the band with musical fish that are jamming out to popular artists. The band of fish is natives to Looe Key Reef, Florida. Vector illustrations catch viewers’ eyes with bright gradients. The fish dance along to Geoff Harvey’s song “Fun Island” in a Facebook post.