Inspired by the candy’s past and the new Mars rover, this campaign takes Sour Patch Kids off the shelves and into space. The candies have been abducted by Martians and taken to live on Mars. Instagram posts, posters, shelf wobblers, and TV commercials warn sour and sweet candy lovers that the kids are missing. But don’t worry! Those Sour Patch Kids cause too much mischief on Mars and will return soon with some fun new surprises for their fans.